Selected work

Proof, not promises.

Proof, not promises.

A few examples, current and past, across content strategy, brand-building, and technical SaaS positioning.

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Selected work and projects

Tempo Software logo

Tempo Software

Director of Content, Comms and Brand Strategy

Brand and content strategy | AEO/GEO | Executive thought leadership | PR | Rebrand and repositioning | AI-powered content ops | Team leadership

Brand and content strategy | AEO/GEO | Executive thought leadership | PR | Rebrand and repositioning | AI-powered content ops | Team leadership

Unity graphic

Unity

Head of Content

Content strategy | Brand development | Hiring and onboarding | SEO | Developer Relations | Co-marketing | Case studies

Content strategy | Brand development | Hiring and onboarding | SEO | Developer Relations | Co-marketing | Case studies

Swiftix Software logo

Swiftix Software

Content strategy for a SaaS migration campaign

Product positioning | Product GTM | Marketplace positioning | Social strategy | Web development

Product positioning | Product GTM | Marketplace positioning | Social strategy | Web development

Totaljobs Group logo

Totaljobs Group

Marketing Lead

Sales enablement | Product marketing | Thought leadership | PR | OOH | Events | Direct mail

Sales enablement | Product marketing | Thought leadership | PR | OOH | Events | Direct mail

Kind words from people I’ve worked with

"If you're a founder who needs a senior content and marketing brain without the overhead of a full-time hire, Joe is your guy."

Henry Burrows

Founder, Hoptrail

"If you're a founder who needs a senior content and marketing brain without the overhead of a full-time hire, Joe is your guy."

Henry Burrows

Founder, Hoptrail

"Joe's ability to blend creativity with business impact makes him an invaluable asset to any organization."

Jeff Moloughney

CMO, Tempo

"Joe's ability to blend creativity with business impact makes him an invaluable asset to any organization."

Jeff Moloughney

CMO, Tempo

"If you need someone to lead your marketing department and make it a success, stop reading this recommendation now and send Joe a message."

Alex McCord

Content lead, Tempo

"If you need someone to lead your marketing department and make it a success, stop reading this recommendation now and send Joe a message."

Alex McCord

Content lead, Tempo

Selected content examples

Apex Legends and Google — Case study project that drove millions of dollars of pipeline for Unity’s game server hosting product. I pitched it, scoped it, produced it, and developed all supporting assets.

Unity Gaming Report — First-of-its-kind report that became a flagship for the gaming industry, featuring real insights from Unity’s data. PR pickup from tier-one media and millions of views.

Tempo.io rebrand — Repositioned Tempo from app vendor to enterprise platform player with repositioning, rebrand, and new website.

Forbes byline — Part of a PR campaign to land Tempo CEO in tier-one and tech media, newsjacking supply chain and tariff news to position Tempo as a solution to portfolio flexibility.

SAFe Guide — One of dozens of thought leadership guides created for Tempo as part of demand-generation campaigns.

Want more detail on any of my work? Ask, happy to walk through specifics.

Want more detail on any of my work? Ask, happy to walk through specifics.

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