Swiftix Software
Product positioning | Product GTM | Marketplace positioning | Social strategy | Web development
THE BRIEF
Matt (founder, Swiftix) wanted some support with his ‘Quip to Confluence integration’ app. After an initial discussion it became clear that the bigger opportunity was around the fact that Quip was due to sunset on 1 March 2027, so the work soon became centred around transitioning the positioning to focus on migration.
THE WORK
Swiftix needed to reposition the product from integration app, to integration and migration, and zero in on the deadline as a forcing function to the target audience.
After agreeing the scope of work, which would take 4 days, I workshopped ideas with Matt. To reposition the app, I developed new copy for the web page, Atlassian marketplace page, and wrote a new script for a one minute explainer video. To help it land, I developed a blog and series of social posts. I also provided recommendations for AEO/SEO and paid ads.
WHAT MOVED
The webpage and AMP page are live, with other deliverables awaiting publication.
