Privacy Policy
Last updated: 28 August 2026
Who we are
This website, dearlingford.com, is operated by Joseph Dearling-Ford, trading as Dearling-Ford, a UK sole trader. For any question about this policy or your data, contact joseph@dearlingford.com.
The short version
This site does not currently have a contact form, newsletter sign-up, or any other way for you to submit personal information directly. The only data collected is through Google Analytics, which helps us understand how visitors use the site.
Information we collect
When you visit dearlingford.com, Google Analytics automatically collects:
Your IP address
Device and browser type
Pages you view and how long you spend on them
The site or search term that referred you here
Approximate location, inferred from your IP address
We do not know who you are from this data on its own. Google Analytics does not collect names, email addresses, or any other information that identifies you personally, unless you have separately given that information to Google through your own account settings.
Cookies
Google Analytics sets cookies on your device to distinguish you from other visitors and to remember your session. These are not essential to the site working; they exist purely to give us usage statistics. Under UK privacy law, we need your consent before setting them.
You can decline or clear these cookies at any time through your browser settings, or by installing the Google Analytics opt-out browser add-on.
Why we use this data
We use Google Analytics purely to understand how people find and use the site, so we can improve the content and navigation. We do not use it for advertising, retargeting, or profiling.
Legal basis for processing
We rely on your consent (UK GDPR Article 6(1)(a) and Privacy and Electronic Communications Regulations 2003) to set analytics cookies and process the data described above.
Who we share it with
Analytics data is processed by Google LLC. Google may store this data on servers outside the UK, including in the United States. Google is bound by its own data processing terms and standard contractual safeguards for this kind of transfer. You can read Google's privacy policy at policies.google.com/privacy.
We do not sell, rent, or otherwise share your data with anyone else.
How long we keep it
Analytics data is retained according to the retention period set in our Google Analytics account, which is 14 months.
Your rights
Under UK GDPR, you have the right to:
Ask what data we hold about you
Ask us to correct or delete it
Object to or restrict how it's processed
Withdraw your consent at any time
Complain to the Information Commissioner's Office (ico.org.uk) if you think we've mishandled your data
To exercise any of these, email joseph@dearlingford.com.
Children
This site is not directed at children, and we do not knowingly collect data from anyone under 16.
Changes to this policy
If this site starts collecting information in new ways, such as through a contact form or newsletter sign-up, this policy will be updated to reflect that before the new feature goes live.
Contact us
Joseph Dearling-Ford
joseph@dearlingford.com